Another basic ingredient that Madis S.A. uses in its products is organic Aloe Vera certified by ACTIValoe® . Aloe Vera is moisturising and

cooling for the skin, penetrating into its deepest layers. It offers a perfect treatment for wounds, burns and

other skin disorders, providing a protective layer over the suffering area, reducing the time of healing and

the risk of infection. It naturally balances the immune system and helps skin to defend itself against the heat. Aloe Vera

products promote cleansing, moisturizing, skin cell restoration, antibiotic protection and healing.

The generations of past mention the healing methods of Aloe vera plants being handed down through the centuries by word of mouth.  We find that the use of Aloe vera appears throughout history with many testimonials of its medicinal values.  The earliest record of Aloe vera use comes from the Egyptians.  There are records of the Egyptians drawing pictures of Aloe vera plants on the walls of the temples. Many cultures such as the Egyptians would have even elevated the plant to a ‘god-like’ status. The healing properties of the Aloe vera were utilized for centuries earning the name “Plant of Immortality”. One of the common myths about the Aloes was that the two Egyptian queens, Nefertiti and Cleopatra used Aloe vera as part of their beauty treatments.

Although there are many Aloe’s the term Aloe Vera (“true Aloe”) refers to the Aloe Barbadensis Miller. Fully grown the plant stands 60 to 90 cm high, and a mature leaf is 7 to 10 cm across at the base, weighing 1.5 to 2 kg.The lower leaf of the plant is used for medicinal purpose. If the lower leaf is sliced open, the gel obtained can be applied on the affected area of the skin. Leaves and seeds are the two edible parts of Aloe Vera.